One of the Best Posts I've Ever Read on Marketing

I'm one of those people who sometimes needs an example to fully understand a simple concept, and then it comes to me like a zen poem. That's especially true when it comes to marketing. If you're the same way, read How To Publish 500,000,000 Books and Create a Huge Business by James Altucher, who takes an example of a highly-successful publisher from the early 20th Century and translates it in today's marketing ideas.