I've contemplated for a while the possibility of self publishing my young adult post-apocalypse saga. If I do go ahead with this, rather than release Hell Gate as an annual novel, I will publish it as a series of inexpensive novellas put out every few months. Even the mainstream publishers are moving toward this direction. If you want to know more about this method of publication, be sure to read Tor.com Explains Why Novellas Are the Future of Publishing.
As any writer or potential writer knows, obtaining a good contract is one of the most important aspects of your career. Unfortunately, no matter how careful you are in negotiating a deal, there are some pitfalls that can not be avoided, especially if the other party is more interested in following the letter of the law than the spirit of it. Once such example is discussed in Wheel of Time is the sad lesson of what can happen when you sell the rights to your book in which the movie rights to Robert Jordan's 13-book series are being held hostage by a studio more interested in maintaining their rights to the novels than faithfully fulfilling their contractual obligations.
I've always joked that bad publicity is still publicity. Even better than bad publicity is to have something you posted go viral, bringing an avalanche of attention to yourself and your book(s). However, Should You Push To Go Viral offers sounds advice on focusing your energies on steadily building your fan base rather than trying to go viral, which is a long shot at best.